In reading our articles for this week's blog post, I found it hard to understand the debate on social media ROI. There is nothing about it that went over my head and the analysis of social media data seems to be an integral part of measuring Internet success. But that's just it: where does the debate lie?
The use of analytics tools in today's virtual world is indispensable. In order to successfully measure one's success on the Internet, it is important to see who is going to your site, what types of conversations are circulating about your site and how many of those conversations actually exist. A large part of the Internet is simply the fact that it functions as a bunch of interconnected cloud conversations. There is a discussion for any topic you can think of and those discussions are generated by consumers.
If a company wants to study the success of their specific brand or product, one of the best ways to measure that success is through the subject's digital footprints. Collecting data on these conversations, whether through clicks, pageviews or other social media metrics, gives the added bonus of dynamic, double-pronged information. Internet discussion is, timewise, close to immediate. You can quickly receive the information and measure its success as the discussions progress or regress. In the end, there really is no debate: social media data is essential to understanding the way modern consumers evaluate a product.
Articles for this week's post:
http://mashable.com/2008/07/31/measuring-social-media-roi-for-business/
http://www.visinsights.com/gauging-the-value-of-social-media-data/294/
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